• By Triathlete Europe
  • Published February 22, 2016



Footwear Giant Continues to Build Awareness on the Elite Performance Footwear Stage

MANHATTAN BEACH, CA./LIEDERBACH, Germany (Feb. 17, 2016) – IRONMAN is known for putting on some of the most challenging races in the world. And now, SKECHERS Performance—a division of SKECHERS USA, Inc. (NYSE: SKX) — has been announced as the Official Running Shoe Sponsor of the 2016 IRONMAN® European Tour, bringing the award-winning brand to elite runners across the continent and the United Kingdom.

Beginning with the IRONMAN® 70.3® Pays d’Aix event in May, SKECHERS Performance will be on site at 27 races in the IRONMAN European Tour. They will have a presence in the expo village and will be featured in event marketing—including race and event signage as well as new media and digital extensions. Athletes will be exposed to the SKECHERS Performance brand as they swim, bike and run, through Switzerland, Austria, Germany, the UK, Ireland, Spain, France, Italy, the Netherlands and Denmark. 

“We couldn’t be prouder to be partnering with IRONMAN and these incredible athletes for this exciting series,” said Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “Stepping onto the IRONMAN podium is a testament to our continued support and commitment to the running community, and our involvement with this tour will emphasize to both serious and casual athletes across Europe that we are a major player in the running category. This grassroots exposure is an essential opportunity to connect directly with our target running demographic and build brand awareness across all of Europe.”

Over the last five years, SKECHERS Performance has been an increasingly active and dominant player in the elite running space, attracting athletes such as world class marathoner Meb, who in 2014 ran to victory in Boston wearing his SKECHERS GOrun shoes, as well as fellow U.S. elite marathoner Kara Goucher. European athletes such as David McNamee, Fraser Cartmell, Anja Beranek and Nils Frommhold have become fans of the brand thanks to the lightweight, flexible designs and award-winning innovative technologies found in every pair of SKECHERS Performance footwear. 

“With the SKECHERS Performance mantra of ‘Go Like Never Before’ and their lightweight and innovative designs, we couldn’t find a more dynamic running shoe partner for our events in Europe than SKECHERS Performance,” says IRONMAN Chief Sales Officer Carola Ross. “We are thrilled to have them with us on this journey.”

The tour includes a variety of race types. Two stops will be 5150 Olympic distance races where athletes will swim 1.5km, bike 40km and then run for 10km; 12 events will be half distance IRONMAN 70.3 triathlons, consisting of a 1.9km swim, 90km bike, and 21k, run; and 12 stops will be the full-distance ultimate single-day challenge IRONMAN triathlon, where athletes will swim for 3.8km, cycle for 180.2km and then run a full marathon.

Stop by the SKECHERS Performance booth when the 2016 IRONMAN European Tour visits Staffordshire with a race on the 12th June and check out the SKECHERS GOrun footwear collection for men and women in selected running retailers, Skechers stores and online at

For more information on the IRONMAN brand and global event series, visit For more information on SKECHERS Performance, visit

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