Joel has made outstanding progress since turning professional in 2011, 2011 Joel was a breakthrough year with an outstanding performance at the Outlaw triathlon winning the event in a record time of 8h 47m. Since then Joel has put in some big performances including a second place finish in September 2012 at Challenge Henley.
Ahead of the 2013 season Joel has decided to focus on his Swim training and made the move down under to escape the British Winter and invest in the renowned Paul Newsome at Swim Smooth in Perth.
Sigma Sport is looking forward to working with Joel throughout the 2013 season providing a Specialized S-Works Shiv tri specific bike for races.“I’ve known Joel for a number of years and have seen first hand what a determined and focused athlete he is. He will be a great representative for the Sigma Sport brand and his regular updates will open up the professional world to our customers.” said Calvin Cox, Marketing Manager at Sigma Sport.As the UK’s leading Road Cycling and Triathlon specialist Sigma Sport relishes the opportunity to invest back into the sports loved and endured by their customers and staff alike. “As many of our staff actively participate in triathlon it’s great to be in a position where we can support someone at the top of their game, giving them the chance to pursue their goals, in Joel’s case being competitive on the start line in Kona” continues Calvin.
Joel said “I am really excited and looking forward to working with Sigma Sport who are in my view the best cycling and triathlon specialist in the UK.They have a very professional team set up and support system and I hope and believe this will allow for some big results for the coming season.”
Sigma Sport will be announcing some more signings to their triathlon team in 2013.