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Norseman And blueseventy Announce Partnership

  • By Paul Moore
  • Published February 10, 2012

The Norseman Extreme Triathlon, one of the world’s most difficult triathlons, and blueseventy, the worldwide leader in open water swimming wetsuits and equipment is announcing a three year partnership in which blueseventy will be the official wetsuit and goggle of the Norseman.

“We couldn’t be happier to be working with blueseventy,” said Norseman General Manager, Dag Oliver. “Our competitors require the absolute best equipment for our gruelling event, and blueseventy manufactures the best wetsuits and goggles on the planet. Even better, they are a company that truly understands the sacrifice our athletes make to train for and complete our race and the passion they have for the sport of triathlon.”

Tim Moxey, CEO of blueseventy, was equally excited about the partnership. “The image of athletes jumping from a boat into the misty fjord at the start of the Norseman is one of the most iconic in our sport, and we’re delighted to partner the event. We are confident that our triathlon range will help athletes conquer the elements and extreme conditions of the Norseman.”

Norseman is the world’s the most northern triathlon, at the same latitude as Anchorage, Alaska. The point-to-point race takes competitors through some of the most beautiful parts of Norway, starting in a fjord and finishing at the top of Gaustatoppen Mountain for a total ascent of 5,000 meters.  Noreseman is owned and organized by the 20 members of the Hardangervidda Triathlon Klubb. Competitors are required to complete the race with a support crew and the prize to the winner is the same as to the last to finisher at the top of the mountain: a coveted black T-shirt.  For more information, visit the website at www.nxtri.com or www.blueseventy.com

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Paul Moore

Paul Moore

Paul Moore is the Online Editor for Triathlete Europe. When not glued to a computer he can be found writing books - most recently Ultra Performance: The Psychology of Endurance Sports and The World's Toughest Endurance Challenges. Both are available on Amazon. Paul has also written Ultimate Triathlon: A complete training guide for long-distance triathletes which is also available on Amazon.