Giant opened its second UK store in Cambridge this Monday, following on from the success of their first store in Manchester.
In a city famed for its cycling culture, Giant is hoping to capitalize on the popularity of two-wheeled transport.
“Cambridge is a unique cycling City;” said Ian Beasant, Managing Director of Giant UK. “A City well and truly ready for a brand store…”
“We hope to offer the local commuter market as well as give the non-cycling customers an experience they can trust …”
The latest store is just the beginning for Giant. They intend to roll out further concept stores in targeted locations throughout the UK.